Posted 11 days ago

Digital Marketing Coordinator

Full-Time
Kansas City, Kansas
Job Purpose: To create, schedule, optimize and manage the organization's digital marketing programs and initiatives that will generate revenue and drive brand awareness.

ESSENTIAL JOB FUNCTIONS:

  • Collaborate and support management in marketing planning and public relation strategies to ensure alignment with objectives.
  • Manage marketing communication initiatives; internal and external communications and special events promotions.
  • Strategically work with web developers to design and maintain our website and social media presence.
  • Develop and procure content for digital marketing platforms.
  • Assist with content creation and editing for blog, video, catalog, product descriptions, advertising and promotional materials and other multimedia projects.
  • Engage and interact with consumers on digital marketing platforms.
  • Responsible for improving the quality and quantity of website traffic through Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.
  • Collaborate with cross-functional teams – from creative and production to product marketing and legal – to produce effective promotional assets.
  • Obtain necessary consent and providing final approval on all digital marketing collateral, products and promotions.
  • Develop schedules and maintaining deadlines.
  • Media coverage canvasing and monthly company-wide reporting.
  • Review and report on consumer trends and issues.
  • Conducting market research and identify market trends.
  • Create and review analytics reporting.
  • Working in desktop and handheld warehouse management system to locate and move products as well as generate reports.
  • Communicate with the subject matter experts at CZ-USA when necessary.
  • Know and understand the technical details of the CZ-USA product line.
  • Update job knowledge by participating in educational opportunities, reading professional publications; maintaining personal networks; and participating in professional organizations.
  • Complete other tasks assigned by manager.
  • Complete all required paperwork accurately and in a timely manner.
  • Timely and regular attendance is required to ensure work flow is not interrupted.
  • Maintain a clean and organized work area.
  • Adhere to all company policies and procedures.

QUALIFICATIONS:
To perform this job successfully, you must be able to perform each essential job function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education
  • Bachelor’s Degree in Marketing, Advertising, English, Journalism, or equivalent experience in place of a degree. 

Required Experience & Skills
  • Must have a comprehensive and thorough knowledge of firearms and firearms safety.
  • Must be able to enthusiastically represent firearms products without ethical conflict for the purposes of law enforcement, self-defense, competition and hunting (both subsistence and trophy).
  • Must have an in-depth understanding of social media platforms.
  • Demonstrates proficient knowledge of digital marketing standards and concepts.
  • Proficient understanding of SEO/SEM, marketing database, and content marketing.
  • Demonstrates proficiency in analyzing and reporting data.
  • Proficient understanding of scheduling and marketing automation platforms and tools.
  • Experience conducting interviews for social media content.
  • Strong presentation skills.
  • Demonstrated understanding of publication style, branding and editorial guidelines.
  • Demonstrates exceptional spoken and written language skills, with an ability to effectively and clearly communicate messaging and content.
  • Must display well-articulated mastery of written language to ensure polite and tactful responses to complicated customer inquiries.
  • Ability to multi-task and effectively manage time and prioritize responsibilities.
 
Preferred Experience & Skills
  • Experience with WordPress or other content management system to build and edit websites.
  • Experience with Salesforce Marketing Cloud or other email marketing tools.

Supervisory Responsibilities
  • None
 
Travel Requirements
  • Minimal, up to 20%, within the US.
 
Additional Eligibility Requirements
  • Must be at least 18 years old.
  • Ability to legally possess firearms under applicable laws.
  • Ability to pass criminal background test and drug test.
  • Ability to work overtime when required.
 
PHYSICAL REQUIREMENTS & WORKING CONDITIONS:
The following are the physical requirements of this position, which all workers filling the position must be able to do or withstand each day:
  • Medium work: Exerting up to 50 pounds of force occasionally, and up to 20 pounds of force frequently, and up to 10 pounds of force constantly to move objects.
  • Vision: The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; Ability to see color.
  • Stooping: Bending body downward and forward by bending spine at the waist.
  • Kneeling: Bending legs at knee to come to a rest on knee or knees.
  • Crouching: Bending the body downward and forward by bending leg and spine.
  • Reaching: Extending hand(s) and arm(s) in any direction.
  • Standing: Remaining upright on the feet, particularly for sustained periods of time.
  • Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
  • Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward or outward.
  • Pulling: Using upper extremities to exert force in order to draw, drag, haul or tug objects in a sustained motion.
  • Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position to position.
  • Fingering: Picking, pinching, typing or otherwise working, primarily with fingers.
  • Grasping: Applying pressure to an object with the fingers and palm.
  • Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
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