Back to all jobs

SilencerCo, LLC

SilencerCo, LLC

View Company

PR & Communications Specialist

SilencerCo, LLC
SilencerCo, LLC

Posted over 1 year ago

PR & Communications Specialist

West Valley City, Utah

Position Description
Responsible for assisting in the development and implementation of our social media and public relations strategy to increase our online presence and improve our marketing and communications efforts. Good written and verbal communication skills are vital.

Who are we?
SilencerCo formed in 2008, when two men in a garage machined, welded and shaped their dreams into a reality. Now, over 10 years later, SilencerCo is still designing and developing products through unconventional ways to create the best suppressors on the market. The founders were determined to only introduce products to the market that were a significant improvement over existing product. SilencerCo continues with dreams and determination while remaining focused on innovation, creativity, and problem solving.

SilencerCo is dedicated to creating products that will improve sound reduction levels, durability and longevity, form and function, ease of use and maintenance in ways never thought of or achieved.

SilencerCo staked its claim on a large share of the market and strives to increase market share with top level customer service, innovative products and the introduction of new products. We aspire to be the benchmark for innovation, marketing, education, and manufacturing for all consumer product companies.

Daily Management Responsibilities
On a daily basis, candidate should be focused on:
  • Expanding earned media exposure for push initiatives (content distribution)
  • Increasing the number of inbound media coverage inquiries (AKA pull initiatives)
  • Sustaining a measurement dashboard to track and measure all earned media exposure

Job Responsibilities
  • Develop and execute a successful strategy for increasing earned media in both push and pull initiatives
  • Be instrumental in developing ongoing social media and public relations campaigns and strategies with the marketing team
  • Increase the amount of earned media exposure SilencerCo receives in core, adjacent and reach markets
  • Expand earned media exposure for push initiatives
  • Increase the number of inbound media coverage inquiries
  • Sustain a measurement dashboard to track and measure all earned media exposure
  • Developed and maintain a comprehensive media contact list and partition it into three separate categories to represent our core, adjacent, and reach markets
  • Identify unique avenues to market SilencerCo and develop specific media kits (eg. podcasts, and radio
  • Driving the creation of original concepts that result in effective and compelling communication
  • Identify key KPIs and measure the success of public relations campaigns
  • Plan, coordinate and execute industry show plans
  • Provide weekly updates to Director or Marketing

  • Write clear, concise and grammatically correct copy
  • Maintain a clear and consistent brand voice
  • Write press releases and E-blasts

Job Qualifications
  • Multitasking skills
  • Written and verbal skills
  • Proficient in AP style writing
  • Excellent knowledge of content distribution and interpersonal communication
  • 3 years marketing experience

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. Other duties and responsibilities may be assigned as dictated by the business needs and conditions. As an essential function of the job, good attendance is required.

Though we come from all over, every member of the SilencerCo team shares a commitment to create the strongest brand in the firearms industry. We are passionate about our brand, our jobs, and our craft. We are hunters, shooters, scientists, nomads, engineers and explorers that create what others can’t even dream of.

We lead the firearms suppressor industry, and work hard to find highly motivated, performance driven, innovative employees. We work hard to build an inclusive environment in which everyone, regardless of gender, race, religion, age or background, can perform at their best.

Why we do what we do
We love suppressors. We believe in saving hearing, reducing recoil, and maintaining situational awareness while shooting and hunting to create a more enjoyable experience. We ultimately question why shooting has to be loud. We never build a “me too” product. We never settle for “good enough,” we strive to disrupt. We do what we do because we want better products, because we believe in the 2nd Amendment, and because we are users — we shoot and hunt and want the best experience possible. SilencerCo enjoys the challenge of bringing products to market in a meaningful way that captures immediate market share.

We have an on-site gym, deep industry discounts, monthly company BBQs, a dog friendly environment, concealed carry classes and that is just to name a few!

  • Competitive salary
  • 401(K) with competitive employer match
  • Medical, dental, and vision
  • HSA and FSA programs
  • 100% paid basic life insurance
  • Paid time off, with 9 paid holidays
  • Tuition Reimbursement Assistance
  • Employee assistance program
  • Disability
  • Voluntary Products; voluntary life and AD&D, Identity theft protection, short term and long-term disability, telehealth, hospital indemnity, auto and home insurance

All SilencerCo offers are contingent upon passing a background check

Job Type: Full-time

View all Marketing jobs